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~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Europäische Kommission"
~person:"Mehn, Audrey"
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Factory-Outlet-Center: Discount oder Disney? : eine explorative Analyse der Auswirkungen von Erlebnismarketing auf die Attraktivität von Factory-Outlet-Centern
Gildemeister, Celine C.
;
Mehn, Audrey
;
Perret, Jens K.
-
2021
The presented study analyzes the effects of experience marketing on the attractiveness of
German
factory …
Persistent link: https://www.econbiz.de/10012489926
Saved in:
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Factory-Outlet-Center: Discount oder Disney? : eine explorative Analyse der Auswirkungen von Erlebnismarketing auf die Attraktivität von Factory-Outlet-Centern
Gildemeister, Celine C.
;
Mehn, Audrey
;
Perret, Jens K.
-
2021
Persistent link: https://www.econbiz.de/10012483682
Saved in:
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