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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne - 2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa - 2016
Persistent link: https://www.econbiz.de/10011454918
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Essays on the marketing of digital information goods
Schmitt, Daniela - 2019
Persistent link: https://www.econbiz.de/10012166256
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Käuferverhalten : "Kaufst Du noch, oder lebst Du schon?" ; Lernvorsprung durch verdichtetes Fachwissen
Schneider, Willy - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011799945
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Customer behavior in online dating
Dechant, Andrea - 2016 - 1st edition
Persistent link: https://www.econbiz.de/10011586073
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Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M. - 2016
Persistent link: https://www.econbiz.de/10011570680