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~institution:"Books on Demand GmbH <Norderstedt>"
~isPartOf:"ISM working paper / ISM, International School of Management"
~language:"deu"
~subject:"Direktvertrieb"
~subject:"Einkaufszentrum"
~subject:"Online retailing"
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Direktvertrieb
Einkaufszentrum
Online retailing
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Beziehungsmarketing
1
Consumer behaviour
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Corporate culture
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Customer analysis
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Digitalisierung
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Direct selling
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Event marketing
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Perret, Jens K.
2
Gildemeister, Celine C.
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Holthaus, Lina
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Horn, Carmen
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Mehn, Audrey
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Books on Demand GmbH <Norderstedt>
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ISM working paper / ISM, International School of Management
ISM working paper
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ECONIS (ZBW)
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E-Commerce im Luxusmarkensegment : die Sicht deutscher Kundinnen am Beispiel Chanel
Holthaus, Lina
;
Horn, Carmen
;
Perret, Jens K.
-
2020
Persistent link: https://www.econbiz.de/10012439467
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2
Factory-Outlet-Center: Discount oder Disney? : eine explorative Analyse der Auswirkungen von Erlebnismarketing auf die Attraktivität von Factory-Outlet-Centern
Gildemeister, Celine C.
;
Mehn, Audrey
;
Perret, Jens K.
-
2021
Persistent link: https://www.econbiz.de/10012483682
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