Showing 1 - 9 of 9
Persistent link: https://www.econbiz.de/10011923563
The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...
Persistent link: https://www.econbiz.de/10012489926
Persistent link: https://www.econbiz.de/10011405274
Persistent link: https://www.econbiz.de/10011374228
Persistent link: https://www.econbiz.de/10011306382
Persistent link: https://www.econbiz.de/10011391346
Persistent link: https://www.econbiz.de/10011396974
Persistent link: https://www.econbiz.de/10012483682