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~type_genre:"Fallstudie"
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Wie McDonald's den Hamburger auf das Fließband legte und mit
Franchising
die Welt eroberte
Schneider, Willy
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2018
Persistent link: https://www.econbiz.de/10011806939
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Marke ist nicht Marketing : 60 Fachbeiträge für eine wachstumsstarke Marke
Vollberg, Linda
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2018
Persistent link: https://www.econbiz.de/10011925282
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