Marke ist nicht Marketing : 60 Fachbeiträge für eine wachstumsstarke Marke
Linda Vollberg
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Vollberg, Linda |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Markenartikel | Brand | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 220 Seiten Illustrationen 21 cm x 14.8 cm, 324 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| ISBN: | 3-7481-0756-0 ; 978-3-7481-0756-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925282