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~institution:"Brandsboard e.V."
~institution:"Erasmus Research Institute of Management"
~person:"Sloot, Laurens M."
~subject:"Markenführung"
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The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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