The Internet plays a growing role in the economy. This paper extrapolates this trend and analyses a world where most … because of the resources diverted away from R and D into advertising. But these mechanisms generate opposite level effects on …

This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller …-maximising choice, even when distributors also sell advertising airtime. When distributors are purely advertising-funded, however, non …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …

This paper studies advertising in vertically differentiated product markets with positive consumption externalities. In … consumers. In such markets, we show that firms will engage in advertising competition in order to convince consumers of their … levels of advertising. …

This paper lays out an econometric strategy for estimating the effect of advertising on prices, by exploiting seasonal … demand and imperfect targeting. We present two simple models of duopoly where firms choose prices and advertising. In times …, and so the effectiveness of advertising is greater, and firms advertise more. We use this to justify IV estimation of …

This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral … receive on non-directly informative advertising. This paper shows that: (1) A separating equilibrium exists in which the group … rational, a ban on campaign advertising can be welfare-improving; and (3) Split contributions may arise in equilibrium (and …

We derive five hypotheses regarding market competition, price, and advertising from a theoretical model of a profit … maximizing depository institution, and test these conjectures in a simultaneous system of deposit interest rates and advertising … between 1994 and 2000. We find some support for each of our hypotheses – branding, information, Dorfman-Steiner, structure-advertising …

can exploit this effect to relax competition through information exchange and analyse the role of advertising in such …

capture some of the retailer’s profits. A producer always benefits from investing into an advertising campaign with suggested …

increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can …