An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites
Year of publication: |
2008
|
---|---|
Authors: | Hoy, Mariea ; Lwin, May |
Published in: |
Journal of Consumer Policy. - Springer, ISSN 0168-7034. - Vol. 31.2008, 3, p. 327-347
|
Publisher: |
Springer |
Subject: | Disclosures | Disclaimers | Banner ads | Internet | Online | Advertising |
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