Innovation in the Pharmaceutical Industry traces the discovery and development of drugs in Japan and the UK both …-asthmatic drugs -- 5. Histamine H2 antagonists -- 6. LHRH analogues -- 7. Three case studies of pharmaceutical innovation in Japan …

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by … measuring the technical quality of new products and guiding the managers of innovation and technology in the central … new product development and innovation. By quantifying product features and evaluating the costs and market value of …

, Marco Pironti and Alison Rieple -- 4. Designing for disruption: strategic business model innovation / Julian Jenkins and Tim … Andrawes, Anitha Moorthy and Adela Mcmurray -- 6. The customer journey as a tool for business innovation and transformation …. Researching the design innovation process in a multinational: an empathic approach to the application of delphi technique / Mersha …

Contents: Introduction: Shared foundations and diverse inquiries for advancing creativity and innovation research … / Jing Zhou and Elizabeth D. Rouse -- Part I: Foundations of creativity and innovation research -- 1. Conducting rigorous … creativity and innovation / Daan van Knippenberg and Inga J. Hoever -- 4. Creativity and standardization: Tension …

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user … communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the … crowd -- 4. Mapping the new world of innovation - the innovation opportunity space -- 5. Defending territory - changing …

innovation. The book is extensively researched and provides compelling insights for IPR managers, technology investors and … policymakers trying to promote the efficiency of capital markets and national systems of innovation. Knut Blind, Berlin University … technological innovation has become a central issue in public policy, corporate finance and business management. This detailed book …

Contents: Preface and Introduction / Mitsuru Kodama -- 1. Innovation through boundaries vision and dynamic capabilities … creation perspective / Mitsuru Kodama -- 3. Knowledge convergence and design-driven innovation through boundaries knowledge … - new knowledge from the knowledge convergence and design-driven innovation perspectives / Mitsuru Kodama and Masashi Kimura …