Functional Food emerged as a constant segment in the European food market and offer potential for product innovations which make them attractive for the food industry in nearly stagnating markets. Target group research is one key factor for successful innovative food products. The aim of this...

The following contribution describes how an E-collaboration platform may be used within new product development. In order to develop a new dairy product (a yoghurt dessert), a leading Austrian dairy co-operated with representatives from the Austrian University of Natural Resources and Applied...

The following contribution describes a product development case study for an isotonic organic sport drink in which the value factors of GfK Sinus Milieus have been applied. The underlying research question is, if the prescribed values are a viable tool to differentiate buyers and nonbuyers of...

AbstractIn this paper we compare different approaches and show the need for systematic requirementsengineering for hybrid products beyond disciplinary boundaries. Hybrid products consist ofcombinations of hardware, software and service elements. The purpose of this paper is to report ona...

More and more companies realign their competencies to offer integrated bundlesof products and services with the goal to solve customer problems (Leimeister etal. 2009). The customers are not interested in products or services per se, but theywant their problems to be solved (Böhmann und Krcmar...