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~institution:"Center for Economic Research <Tilburg>"
~subject:"Brand"
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Consumer behaviour
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Center for Economic Research <Tilburg>
Université Paris-Dauphine (Paris IX)
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Fördergesellschaft Marketing an der Universität Augsburg
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ECONIS (ZBW)
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Complexity and accuracy in consumer choice : the double benefits of being the consistently better
brand
Conlon, Bernard
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
Saved in:
2
Is 3/4 od the sales promotion bump due to
brand
switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
Saved in:
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