In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...

This article analyzes the relationship between the usage of Internet-based technologies, different types of innovation, and performance at the firm level. Data for the empirical investigation originates from a sample of 7,302 European enterprises. The empirical results show that Internet-based...

Rede, in verkorte vorm uitgesproken bij de aanvaarding van het ambt van hoogleraar Marketing aan de Faculteit der Bedrijfskunde van de Erasmus Universiteit Rotterdam op 12 oktober 2001