This paper focuses on the notion of corporate social responsibility (CSR) within the franchising sector. More …

franchising sector. We formulate various hypotheses on the factors that influence the adoption of an E-commerce strategy by … franchisors, namely the percentage of company-owned stores in the network, network size and age, franchisor resources (franchising … fees and franchising royalties), and the allocation of exclusive territories to franchisees. The empirical study relies on …