by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …

may strategically subsidize manufacturers on their advertising through instore media to better coordinate the channel …. Even when in-store media is more effective than commercial media (i.e., radio, TV, newspaper, etc.), a retailer may still … charge an advertising rate lower than commercial media does. We also show that the benefit of instore media to a retailer can …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising expenses … constitute a clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising …

conventional wisdom, there is little evidence for magazine readers disliking advertising. Many magazines in fact have readers who … appreciate advertising. The degree of appreciation increases in reader age and decreases with income as well as with education. …

dierentiated. While locations are chosen under quality uncertainty, firms choose prices and advertising expenditures being … privately informed about their types. We show that pure price separation is impossible, and that dissipative advertising is …

This paper studies the role of advertising and prices as signals of quality in a purely static setting, where repeat … purchases are suppressed altogether, but where advertising affects demand directly. We first show, under standard regularity … assumptions, that the high-quality firm will distort its price upwards and its level of advertising downwards compared to the …