Life Style and Radio Listening Patterns in Perth, Western Australia
Year of publication: |
1983
|
---|---|
Authors: | Soutar, Geoffrey N. ; Clarke, Yvonne M. |
Published in: |
Australian Journal of Management. - Australian School of Business. - Vol. 8.1983, 1, p. 71-81
|
Publisher: |
Australian School of Business |
Subject: | ADVERTISING | ANALYSIS | DISCRIMINANT | LIFE STYLE | MARKET SEGMENTATION | MEDIA STRATEGY | RADIO |
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