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~institution:"Chambre de commerce et d'industrie de Paris"
~subject:"Brand"
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Value brands : cheap or trendy...
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Brand management
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Chambre de commerce et d'industrie de Paris
Université Paris-Dauphine (Paris IX)
19
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
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NetLibrary, Inc
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Lithuanian University of Agriculture
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Fördergesellschaft Marketing an der Universität Augsburg
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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ECONIS (ZBW)
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Separating the long and short-term effects of advertising repetition on
brand
name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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Accounting for brands : a comparison between IASC, France and Germany
Stolowy, Hervé
;
Haller, Axel
-
1996
Persistent link: https://www.econbiz.de/10000938040
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