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~institution:"Chambre de commerce et d'industrie de Paris"
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Do consumers really know if th...
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Chambre de commerce et d'industrie de Paris
HEC Paris (École des Hautes Études Commerciales)
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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