Do consumers really know if the price is right ? Direct measures of references price are their implications for retailing
Year of publication: |
2000-09-01
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Authors: | VANHUELE, Marc ; DREZE, Xavier |
Institutions: | HEC Paris (École des Hautes Études Commerciales) |
Subject: | price knowledge | reference price | retailing |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | The text is part of a series Les Cahiers de Recherche - Groupe HEC Number 711 45 pages |
Classification: | D11 - Consumer Economics: Theory ; E31 - Price Level; Inflation; Deflation ; L81 - Retail and Wholesale Trade; Warehousing |
Source: |
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Ray, Sourav, (2019)
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Ray, Sourav, (2019)
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Asymmetric Wholesale Pricing: Theory and Evidence
Ray, Sourav, (2005)
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Alemanno, Alberto, (2014)
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