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~institution:"Chambre de commerce et d'industrie de Paris"
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Chambre de commerce et d'industrie de Paris
National Bureau of Economic Research
32
Université Paris-Dauphine (Paris IX)
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Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
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Fördergesellschaft Marketing an der Universität Augsburg
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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ToKnowPress
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Accounting for brands : a comparison between IASC, France and Germany
Stolowy, Hervé
;
Haller, Axel
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1996
Persistent link: https://www.econbiz.de/10000938040
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Separating the long and short-term effects of advertising repetition on
brand
name awareness
Vanhuele, Marc
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1994
Persistent link: https://www.econbiz.de/10000909454
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