In this paper, the effectiveness of generic versus brand advertising for yogurt is evaluated, using a polynomial distributed lag model. Brand advertisement is found to be more than twice as effective as generic in increasing per capita consumption of yogurt. These results are then compared to...

The objectives of this review were to evaluate economic techniques used to determine the cost and benefit of Listeria monocytogenes control and to estimate the economic optimum of L. monocytogenes food safety measures. The level of food safety measures is optimal if marginal benefit and marginal...