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~institution:"Chartered Institute of Marketing"
~institution:"Gesellschaft für Innovatives Marketing"
~source:"econis"
~type_genre:"Textbook"
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Gesellschaft für Innovatives Marketing
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Grundprinzipien des
Marketing
: [
Marketing
Instrumente,
Marketing
Probleme,
Marketing
Methoden,
Marketing
Modelle,
Marketing
Strategien]
Diller, Hermann
-
2002
Persistent link: https://www.econbiz.de/10001689598
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2
Marketing
fundamentals : the official CIM coursebook
Chartered Institute of Marketing
-
London : Routledge, Taylor & Francis Group
;
früher: …
-
Nachgewiesen 1994/95(1994) - 2007/08(2017); damit …
Persistent link: https://www.econbiz.de/10011780024
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