Grundprinzipien des Marketing : [Marketing Instrumente, Marketing Probleme, Marketing Methoden, Marketing Modelle, Marketing Strategien]
Hermann Diller
| Year of publication: |
2002
|
|---|---|
| Authors: | Diller, Hermann |
| Institutions: | Gesellschaft für Innovatives Marketing (contributor) |
| Publisher: |
Nürnberg : GIM, Ges. für Innovatives Marketing |
| Subject: | Marketing | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | VIII, 453 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturangaben Gb. : EUR 35.00 |
| ISBN: | 3-933286-99-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001689598