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Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney

Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Persistent link: https://www.econbiz.de/10009482242

An evaluation of marketing issues in sales force automation

Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

Persistent link: https://www.econbiz.de/10009482243

Influences on financial decision making among the rural poor in Bangladesh

Jackson, Laurel R. - University of Western Sydney; College of Business; … - 2010

about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …

Persistent link: https://www.econbiz.de/10009481898

Innovation and its interaction with market orientation : a study of Australian manufacturing SMEs

Low, David R. - University of Western Sydney; College of Business - 2006

, that of marketing and management, and presents four key findings (a) that firm innovation and firm market orientation are …

Persistent link: https://www.econbiz.de/10009481904

Mobilizing minnows : small firms striving for global leadership

Beckett, Ronald C. - University of Western Sydney; University of Western Sydney; … - 2006

As small films have limited resources, they cannot out-muscle larger competitors, so they have to do something different - be innovative and leverage know-how and collaborate with others to increase the scale and scope of what they can offer to be globally competitive. This paper describes an...

Persistent link: https://www.econbiz.de/10009481943

The impact of organizational context on marketing knowledge acquisition in IJVs

Evangelista, Felicitas; Le, Nguyen Hau - University of Western Sydney; Ho Chi Minh City …; … - 2007

This paper focuses on the effects of organizational context on the acquisition of tacit and explicit marketing know … have different effects on the acquisition of tacit and explicit marketing know-how from foreign partners in an IJV. The … effects of acquired marketing know-how on marketing outcomes. …

Persistent link: https://www.econbiz.de/10009482016

Mapping search engine marketing

Lee, Geoffrey; Thyne, Maree; Deans, Kenneth R.; Gnoth, … - University of Western Sydney; University of Western Sydney; … - 2007

have given rise to the ?search engine marketing? (SEM) industry; this industry in North America spent US$9.4 billion in …

Persistent link: https://www.econbiz.de/10009482078

The evolution of some collaborative marketing networks of SME's

Beckett, Ronald C. - University of Western Sydney; University of Western Sydney; … - 2006

Many small manufacturing firms are becoming dislinked from their traditional client connections as those larger manufacturing clients strive to reduce costs by either moving production to lower cost countries or working with fewer, more capable suppliers. This paper explores learnings from a...

Persistent link: https://www.econbiz.de/10009482094

Marketing to the bottom of the pyramid : a Zimbabwean perspective

Chikweche, Tendai - University of Western Sydney; College of Business; … - 2009

The purpose of the study is to investigate marketing to the Bottom of Pyramid (BOP) in Zimbabwe. This is a market which … be jointly investigated in order to get a better understanding of marketing to the BOP. Traditionally the focus of … business marketing has been on identifying and serving markets that have consumers with a capacity to consume and pay a …

Persistent link: https://www.econbiz.de/10009482104

Changes in accounting standards : implications for marketing in Australia

Stanton, Patricia; Stanton, John; Wiley, Jim; Thurkell, … - University of Newcastle; University of Western Sydney; … - 2004

value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …

Persistent link: https://www.econbiz.de/10009482144