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Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This … paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory …
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past researchers have used statistical, operational research or simulation techniques in finding solutions to improve … management systems. In contrast to these procedures we introduce a new way of integrating operations research and statistics to …
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This paper shows that top management structures in large US firms radically changed since the mid-1980s. While the number of managers reporting directly to the CEO doubled, the growth was driven primarily by functional managers rather than general managers. Using panel data on senior management...
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In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...
Persistent link: https://www.econbiz.de/10005288442
This article analyzes the relationship between the usage of Internet-based technologies, different types of innovation, and performance at the firm level. Data for the empirical investigation originates from a sample of 7,302 European enterprises. The empirical results show that Internet-based...
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