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Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This … paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory …
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past researchers have used statistical, operational research or simulation techniques in finding solutions to improve … management systems. In contrast to these procedures we introduce a new way of integrating operations research and statistics to …
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Innovation in information and communication technology (ICT) fuels the growth of the global economy. How ICT markets evolve depends on politics and policy, and since the 1950s periodic overhauls of ICT policy have transformed competition and innovation. For example, in the 1980s and the 1990s a...
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Innovators across all sectors of society are using information and communication technology to reshape economic and social activity. Even after the boom—and despite the bust—the process of structural change continues across organizational boundaries. Transforming Enterprise considers the...
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In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...
Persistent link: https://www.econbiz.de/10005288442