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Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This … paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory …
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past researchers have used statistical, operational research or simulation techniques in finding solutions to improve … management systems. In contrast to these procedures we introduce a new way of integrating operations research and statistics to …
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This paper examines whether information technology (IT) and decentralized work organization are complementary only for large firms or also for smaller firms. Empirical evidence, which suggests complementarity between IT and decentralization, is mainly based on large firms. Using data from a...
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Using a unique German firm-level data set, we provide empirical evidence for a productivity sorting along two dimensions: international activity and technology choice. We consider domestic and exporting firms and measure technology choice by firms' actual use of advanced information technology...
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In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...
Persistent link: https://www.econbiz.de/10005288442