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Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This … paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory …
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past researchers have used statistical, operational research or simulation techniques in finding solutions to improve … management systems. In contrast to these procedures we introduce a new way of integrating operations research and statistics to …
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In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...
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