In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to...

This article analyzes the relationship between the usage of Internet-based technologies, different types of innovation, and performance at the firm level. Data for the empirical investigation originates from a sample of 7,302 European enterprises. The empirical results show that Internet-based...

Rede, in verkorte vorm uitgesproken bij de aanvaarding van het ambt van hoogleraar Marketing aan de Faculteit der Bedrijfskunde van de Erasmus Universiteit Rotterdam op 12 oktober 2001

This paper investigates the gains from the use of information technology in Australia during the 1990s using a growth accounting framework. We make use of new industry-level estimates of the productive capital stock. Our analysis suggests that Australia has done well out of the ‘new...