The Australian Arts industry is a vibrant and dynamic sector of the economy. It encompasses both visual and performing arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is unique in that it reports the findings of a research...

Previous research on loyalty programs in Australia has shown the benefits gained by partners in these programs. This paper develops this research and introduces the concept of network development in loyalty programs. It builds on the theory of network development (Hertz and Mattson, 2004) and...

Today's global economy and increased internationalization of business activity are forcing business schools to internationalize their business curriculum, including the accounting curriculum, in order to educate and prepare students to practice globally. However, universities must possess or...