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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter; Wahl, Frank - 2022
Persistent link: https://www.econbiz.de/10011555231
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Strategic retail management and brand management : trends, tactics, and examples
Berger-Grabner, Doris - 2021
Persistent link: https://www.econbiz.de/10011648946
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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter; Wahl, Frank - 2022
wird. Insbesondere werden die Kernbegriffe Markenidentität, Markenpositionierung und Markenimage in einen klaren …
Persistent link: https://www.econbiz.de/10014550617
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Strategic retail management and brand management : trends, tactics, and examples
Berger-Grabner, Doris - 2021
market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in …
Persistent link: https://www.econbiz.de/10014550442