Das Arbeitsbuch führt umfassend in die Methodologie und Anwendung rekonstruktiver Forschung ein. Es stellt gemeinsame Entwicklungslinien unterschiedlicher Verfahren heraus und macht damit Synergien, aber auch Unvereinbarkeiten sichtbar. Gemeinsame Probleme quantitativer und qualitativer...

Frontmatter -- Acknowledgements -- Contents -- 1. Introduction -- 2. Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs -- 3. “Adult only” hotels: Why are children excluded? -- 4. Resort mini-clubs as tools for the long-term improvement of negative...

In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing,...