Pinto, Cláudia Frias; Serra, Fernando Ribeiro; … - Departamento de Gestão e Economia, Instituto … - 2014
decades, to analyze how “national culture” has been impacting in IB research. Co-citation mappings permit us to identify the … ties binding works dealing with culture and cultural issues in IB. We identify two main clusters of research each … comprising two sub-clusters, with Hofstede’s (1980) work setting much of the conceptual and empirical approach on culture …