de RSC; así, aquellas políticas de la empresa que favorecen a alguno de los stakeholders, pero estén simplemente …

de RSC; así, aquellas políticas de la empresa que favorecen a alguno de los stakeholders, pero estén simplemente …

In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders … satisfying community interests help reinforce credibility to social responsible polices with other stakeholders. We test these … positive effects of CSR to other stakeholders, particularly to customers. Therefore, for managers of global brands it is …