This paper provides empirical evidence on the explanatory factors affecting introductory prices of new pharmaceuticals …

I show that an advertising ban is more likely to increase -- rather than decrease -- total consumption when advertising … allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce equilibrium prices …--ante (i.e. without advertising) similar and advertising is of the `persuasive' type. The ban is the more likely to increase …

sufficiently reduces advertiser profits. Newspaper competition generally reduces the impact of advertising. In fact, as the size of … advertising grows, newspapers may paradoxically reduce advertiser bias, due to increasing competition for readers. However …