Strategic Advertising : Evidence in the Pharmaceutical Industry
Year of publication: |
2014
|
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Authors: | Tan, Wei |
Publisher: |
[S.l.] : SSRN |
Subject: | Pharmaindustrie | Pharmaceutical industry | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 2, 2009 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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