Talluri, Kalyan; Castejon, Fernando; Codina, Begoña; … - Department of Economics and Business, Universitat … - 2009
Revenue management (RM) is a complicated business process that can best be described as control of sales (using prices, restrictions, or capacity), usually using software as a tool to aid decisions. RM software can play a mere informative role, supplying analysts with formatted and summarized...