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Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney

Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Persistent link: https://www.econbiz.de/10009482242

An evaluation of marketing issues in sales force automation

Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

Persistent link: https://www.econbiz.de/10009482243

Changes in accounting standards : implications for marketing in Australia

Stanton, Patricia; Stanton, John; Wiley, Jim; Thurkell, … - University of Newcastle; University of Western Sydney; … - 2004

value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …

Persistent link: https://www.econbiz.de/10009482144

Methods for focusing on customer orientation in the early phases in the innovation process.

Cimander, Philipp - 2010

M.S.

Persistent link: https://www.econbiz.de/10009429624

Consumer evaluations of multiple price changes over time versus a single dollar equivalent price change.

Tewari, Jitendra Kumar. - Florida Atlantic University

In many markets sellers have to make decisions on the rate of price change for a product. Prices can be increased or decreased by making a single large change, or as by making multiple smaller changes over time, leading to the same final price. The concern of sellers is the consumer response, in...

Persistent link: https://www.econbiz.de/10009431361

Internet advertising: A selectivity model approach to analyzing gender differences in information processing.

Wolin, Lori D. - Florida Atlantic University

sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for … sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for …

Persistent link: https://www.econbiz.de/10009431365

Factors separating winners and losers in e-business.

O'Leary, Bay. - Florida Atlantic University

In an attempt to understand the marketing and managerial implications for the success or failure of an e …, marketing factors, market factors, financial factors, and Web site design and efficiency factors. …In an attempt to understand the marketing and managerial implications for the success or failure of an e …

Persistent link: https://www.econbiz.de/10009431403

Net transaction value: Toward a unified theory of buyer decision-making.

Branchik, Blaine J. - Florida Atlantic University

Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes …Buyer decision-making, a fundamental marketing activity, is studied from a variety of perspectives. This study proposes …

Persistent link: https://www.econbiz.de/10009431410

Validating the search, experience, and credence product classification framework in a model of patronage intentions.

Girard, Tulay. - Florida Atlantic University

Although the Internet as a shopping medium provides convenience to easily access products, the U.S. e-commerce retail sales still make up a very small percentage of the U.S. total retail sales. To better understand what influences consumers' choices to shop for products or services on the...

Persistent link: https://www.econbiz.de/10009431413

Influence of consumers' trust beliefs on intentions to transact in the online environment: An e-tail study.

Becerra, Enrique P. - Florida Atlantic University

With the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the...

Persistent link: https://www.econbiz.de/10009431418