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Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney
Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003
The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...
Persistent link: https://www.econbiz.de/10009482242
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An evaluation of marketing issues in sales force automation
Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003
Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...
Persistent link: https://www.econbiz.de/10009482243
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Possibilities of developing the marketing complex of Co. Ltd. Baltic Express
Salnikaitė, Violeta - 2006
The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd … services of the third company). In the competitive market of logistics, the major role falls on the marketing system of the … parts: The peculiarities of elements in the service marketing complex, Evaluation of Co. Ltd. Baltic Express marketing …
Persistent link: https://www.econbiz.de/10009478679
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JSC"Svyturys-Utenos alus" marketing strategy
Kuncaitis, Mindaugas - 2010
The title of the job – JSC „Švyturys – Utenos alus“ marketing strategyThe aim of the job – Create JSC „Švyturys … – Utenos alus“ marketing strategyThe object of the job – JSC „Švyturys – Utenos alus“ marketing strategyJob tasks:1) To carry …“ marketing strategiesMethods:1) Analysis of the scientific literature2) Document analysis3) Oral survey The aim of the is reached …
Persistent link: https://www.econbiz.de/10009479386
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Changes in accounting standards : implications for marketing in Australia
Stanton, Patricia; Stanton, John; Wiley, Jim; Thurkell, … - University of Newcastle; University of Western Sydney; … - 2004
value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …
Persistent link: https://www.econbiz.de/10009482144
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Methods for focusing on customer orientation in the early phases in the innovation process.
Cimander, Philipp - 2010
M.S.
Persistent link: https://www.econbiz.de/10009429624