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Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney

Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Persistent link: https://www.econbiz.de/10009482242

An evaluation of marketing issues in sales force automation

Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

Persistent link: https://www.econbiz.de/10009482243

A strategic approach to beer distribution in a changing South African environment

Jurgens, Ben - 2005

ENGLISH ABSTRACT: The study project investigates various approaches to the distribution of beer within achanging South African environment. The Eastern Cape Liquor Act (Act 10 of 2003)became operational on the 14th September 2004. Section 71 (6) to (10) provides forthe temporary registration of...

Persistent link: https://www.econbiz.de/10009442251

Changes in accounting standards : implications for marketing in Australia

Stanton, Patricia; Stanton, John; Wiley, Jim; Thurkell, … - University of Newcastle; University of Western Sydney; … - 2004

value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …

Persistent link: https://www.econbiz.de/10009482144

Methods for focusing on customer orientation in the early phases in the innovation process.

Cimander, Philipp - 2010

M.S.

Persistent link: https://www.econbiz.de/10009429624