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Service-provider retention and switching behaviour by ethnic minority consumers : the Portuguese community in Sydney

Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Western Sydney; … - 2003

The viability of ethnic market targeting can be increased through high provider retention by customers. Concepts of loyalty and switching are explored and applied to a study of the Portuguese community in Sydney, Australia. Considering three classes of products, the aims are to examine...

Persistent link: https://www.econbiz.de/10009482242

An evaluation of marketing issues in sales force automation

Lingaiah, Naveen; Pires, Guilherme D.; Stanton, John - University of Newcastle; University of Newcastle; … - 2003

Sales force automation refers to the automation of sales activities within an organization. Depending on the context, SFA may refer to the concept, the tools or the system. Because the literature refers to the importance of customer value creation and competitive advantage in considering SFA,...

Persistent link: https://www.econbiz.de/10009482243

Internet marketing management in the South African tourism industry : utilisation of the South African luxury hotel industry

Jansen van Rensburg, C. J. - 2008

ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within …). An in-depth literature review is conducted to analyse the marketing function in general, afterwhich an analysis in terms … of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of …

Persistent link: https://www.econbiz.de/10009442058

Increasing South Africa's contribution to global trade in craft

Sugee, Nadia - 2008

ENGLISH ABSTRACT: This study proposes to deal with the challenge of getting craft products efficiently and sustainably to the market.The objective of the study is to suggest an integrated framework for interventions led by the state to ensure that the right products reach the right markets at...

Persistent link: https://www.econbiz.de/10009442070

Government as a strategic partner for South African wine industry in the US market

Mvemve, Mzokhona - 2009

ENGLISH ABSTRACT: The global wine market has faced varying challenges in the first decade of the 21st century; over production brought a power shift in favour of buyers which resulted in a decline in profit margins per bottle sold. The main gainer in these uncertain times has been the consumer....

Persistent link: https://www.econbiz.de/10009442079

Crafting a positioning strategy for the South African apple and pear industry to successfully compete against Chile in European supermarket business

Conradie, Stefan - 2008

Department of Trade and Industry and the International Marketing Council in promotional campaigns where SA Apples and Pears are …

Persistent link: https://www.econbiz.de/10009442083

An analysis of Red Bull energy drink and the strategic marketing process during the first 10 years and the energy drink market in South Africa

Koen, Gerhardus Ignatius - 2008

Red Bull used the strategic marketing process to decide whether to enter the South African market, and from a marketing … the country. The marketing activities soon followed, not in the traditional 4 Ps style of price, product, placeand … each have their specific goals closelyinteracted to form an integrated marketing approach. Red Bull has unique brand events …

Persistent link: https://www.econbiz.de/10009442095

How to utilise marketing opportunities in a highly regulated environment : the veterinary industry

King, Philip Albert - 2008

terms of the general business functions faced by veterinarians is the marketing function, thus the reason for this study. It …, client needs and customer profile in order to identify ways of optimising marketing opportunities. …

Persistent link: https://www.econbiz.de/10009442119

Changes in accounting standards : implications for marketing in Australia

Stanton, Patricia; Stanton, John; Wiley, Jim; Thurkell, … - University of Newcastle; University of Western Sydney; … - 2004

value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …

Persistent link: https://www.econbiz.de/10009482144

Methods for focusing on customer orientation in the early phases in the innovation process.

Cimander, Philipp - 2010

M.S.

Persistent link: https://www.econbiz.de/10009429624