This term paper is about marketing changes during recession. The research consists of three parts. In the first part … the theory analysis was made. The concept of marketing and changes in marketing process during recession suggested by … performance of Lithuanian companies and their marketing activity was made. It was analysed, which marketing instruments they …

The marketing literature identifies a number of alternative marketing approaches. A cursory review of marketing … textbooks reveals typical issues faced by small businesses, the main differences between classical marketing and entrepreneurial … marketing, helped to evaluate marketing tools, strategies and methods available to an entrepreneurial marketing. The subject of …

The aim of the final thesis is to establish the main marketing strategies of „Limarko Maritime Agency“. The theoretical … part is devoted to the analysis of the main marketing strategies, the characteristics of business-to-business marketing and …

value of marketing assets in corporate financial statements. The reason for this return is the impending change to …, trademarks and other marketing assets, curbed by the acceptance of International Accounting Standards rules of recognition. The … implications for marketing as a business function seeking to account for the resources it is charged with expending are examined …