The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...

This paper analyses the quality provision of interrelated market firms under different market structures both theoretically and empirically. A theoretical model is built, where a media firm offers newspapers in a primary market and advertising space in the secondary market. Furthermore, the...

Auf dem Mediamarkt wird Werbeträgerleistung (Anzeigen, Werbespots usw.) gehandelt. Meist beraten Werbeagenturen die werbungtreibenden Unternehmen bei Auswahl und Einsatz der Werbeträgerleistung sowie bei der Abwicklung der an die Medienunternehmen erteilten Schaltaufträge. Die Arbeit...

In contrast to traditional business models, two-sided platforms internalize indirect network effects that exist between different groups of platform participants. The strength of the network effects has a decisive influence on the success of the platform and its market position. Markets with...