Diversity becomes increasingly important for German companies. Accordingly, the topic stands out prominently in company communications. If diversity has such a high importance it will be assumed that diversity should exist particularly on executive board level. After all, this body leads...

Focus of this article will be the question to which extent the concept of the identity oriented brand leadership is established in the insurance business and how it should be implemented in ideal case. First of all, it is the objective is develop a theoretical benchmark for the identity oriented...

Shopping is an adventure. Not only flagship-stores, but also ordinary supermarkets around the corner can deliver excellent shopping experience by using appealing digital instruments, for example by applying digital signage. The number of digital screens at the point of sale is ever increasing in...

The company’s success depends much on the employees contribute. But finding the right employees and tie them to the company over a long period is not easy. The competition on the job market becomes harder and harder. Also the conceptions concerning the ideal employer are becoming much more...

The commercial spreading of the internet and with it the two-way communication between customers and companies as well as among customers poses a multitude of challenges for companies, particularly consumer goods manufacturers. Companies are confronted with the necessity to interact especially...

This empirical study will show how bonus programs, particularly loyalty programs and loyalty cards, have an impact on the purchasing behavior of consumers in the german food retail trade. The study was carried out by students of the Bachelor degree program in Business Administration from the...

This paper takes up the need to engage in substantial investments in the energy producing capital stock to attack the climate change problem, caused by rising carbon dioxide concentrations in the atmosphere. However, the precise magnitudes of economic impacts of global warming as well as...

Label focused vertical distribution systems like Esprit, S.Oliver and Swarovski are based on integrated labeling, vertical supply chains and multiple distribution channels and formats of various kinds. These three core elements are systematically interlinked in the distribution system and...

This exploratory study is done to identify first assumptions for the use of video content in YouTube channels. A systematic process based on usage of video on-demand with perception, use and effect is used. The perception of video content can be viewed at several levels: the access, the design...

Electronic commerce in Germany is getting more and more popular as growing sales figures show. The missing possibility to touch and try products during the buying process is one of the big disadvantages of online shops. Integration of multimedia information is an apporach to a solution. By this,...