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Marketing as an entrance barrier into the fashion market

Vieira, Pedro Cosme Costa - EconWPA - 2005

In this paper I intend to model a firm decision of entrance into a profitable fashion market where fashion results from … fashion market and that ii) when incumbent firm accommodates the other firm a la Cournot there is no pure strategy Nash … equilibrium. The properties of the model seem to be in accordance with the persistence in time of fashion brands. …

Persistent link: https://www.econbiz.de/10005561411

Les modèles explicatifs de l’absentéisme : question de mode ?

Bouville, Gregor - Université Paris-Dauphine (Paris IX) - 2007

Quel est l’impact des modes en Sciences de Gestion, plus spécifiquement dans le domaine des recherches sur l’absentéisme? Ce sujet de recherche est particulièrement vulnérable aux modes, du fait de sa complexité et du nombre important de facteurs susceptibles de l’influencer. Ainsi,...

Persistent link: https://www.econbiz.de/10011171557

A Dual Model of Cooperative Value

Feldman, Barry - EconWPA - 2002

An expanded model of value in cooperative games is presented in which value has either a linear or a proportional mode … (1989, 1992) value have a linear mode and an input basis. The egalitarian value (Kalai and Samet (1985)) has a linear mode …

Persistent link: https://www.econbiz.de/10005407563

Gestion expressive des marques dans un contexte de baroquisation

Mazzalovo, Gérald; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2014

approach to the consistencies of the changes that brands need to address, enabling proactive brand aesthetics management to …

Persistent link: https://www.econbiz.de/10010795038

Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology

Azar, Salim; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2010

Persistent link: https://www.econbiz.de/10010861572

The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market

Larceneux, Fabrice; Rieunier, Sophie; Fady, André - Université Paris-Dauphine (Paris IX) - 2007

to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand. …

Persistent link: https://www.econbiz.de/10010744751

L’impact des différentes stratégies de changements de noms de marque sur la représentation de la marque et l’attitude des consommateurs

Garnier Aimé, Isabelle - Université Paris-Dauphine (Paris IX) - 2006

This work aims to understand the consumers’ attitude towards the brand names changes by analysing the brand …-after experimental design on two real brand changes and shows growing brand representation evolution according to the strategies. …

Persistent link: https://www.econbiz.de/10010706506

Employee’s identification with a corporate brand: Singularity and consequences of the identification process. The case of a major branding in the telecom industry

Gagne, Jean-François; Josserand, Emmanuel - Université Paris-Dauphine (Paris IX) - 2009

Persistent link: https://www.econbiz.de/10010706512

Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM.

Darpy, Denis; Gomy, Pierre - Université Paris-Dauphine (Paris IX) - 1999

well know French brand DIM, the authors present the permanent brand identity across brand extensions. …

Persistent link: https://www.econbiz.de/10010706856

Vers une meilleure compréhension des mécanismes et des effets des programmes relationnels : une étude qualitative exploratoire

Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2005

establishment of a gratification system in accordance with the consumers’ expectations, their perception of the brand associations … and their relationship with the brand. …

Persistent link: https://www.econbiz.de/10010707916