This paper argues that advertising should be regarded as a transaction between a consumer and a firm that potentially … establish direct markets for advertising. The media is viewed as an intermediary that can channel advertising and allocate it … markets, over- or underprovision of advertising, and in an overprovision of media quality for high income consumers (relative …

This paper addresses the economic impact of German advertising regulations. The digital convergence of media provides a … integration of interactively purchasable products in television programs and movies for the purpose of advertising. Such … advertising could conceivably outstrip traditional product placement as a source of revenues for the film industry. Moreover, IPP …

We present a model of the TV-advertising market that encompasses both the product markets and the market for TV … a TV duopoly may reduce both the total number of viewers and the total amount of TV advertising. A softening of price … competition in each product market results in more investment in program quality, higher price per advertising slot, and more …

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to … maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with …

image of the institutions of undergraduate education, are presented, by highlighting the importance of the advertising push …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …

) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising … influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each … medium to maximize their profits. I apply the model to the US PC market, in which advertising expenditures are over $2 …