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Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice. This paper examines demand response to the proliferation of personal computers (PCs)....
Persistent link: https://www.econbiz.de/10005134477
We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity … regulatory interventions and lawsuits, which led to substantial changes in the Coca-Cola market conditions. The nickel price of … Company and its parent bottlers that encouraged retail price maintenance, (2) a single-coin vending machine technology, which …
Persistent link: https://www.econbiz.de/10005412575
In this paper we argue that pricing is all about price changes, and that the costs of price changes are often … incorporates customer interpretations of price changes, an awareness of the organizational costs of price changes, investments in … future pricing processes, and an understanding of the role that supply chains play in price change strategy. The framework …
Persistent link: https://www.econbiz.de/10005556152
Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries have not evaporated into a borderless world. Several studies have identified so-called liabilities of foreignness that arise from a lack of embeddedness and roots in the host...
Persistent link: https://www.econbiz.de/10005134415
COAL WAS DISCOVERED IN NIGERIA IN 1909 AND COAL MINING STARTED WITH A DRIFT MINE AT OGBETE, ENUGU IN 1915. SINCE 1958/59, WHEN COAL PRODUCTION REACHED ITS PEAK, THERE HAS BEEN A PERSISTENT FLUCTUATION IN THE AMOUNT OF COAL PRODUCED IN SUBSEQUENT YEARS. THIS PAPER THEREFORE INVESTIGATES THE MAJOR...
Persistent link: https://www.econbiz.de/10005412925
This paper was prepared for the purpose of presenting the methodology and uses of the Monte Carlo simulation technique as applied in the evaluation of investment projects to analyse and assess risk. The first part of the paper highlights the importance of risk analysis in investment appraisal....
Persistent link: https://www.econbiz.de/10005561672
related to the market price that each of these customers is likely to be willing to pay. (5) While the income is critical, so …
Persistent link: https://www.econbiz.de/10005561773
We study the price adjustment practices and provide quantitative measurement of the managerial and customer costs of … price adjustment using data from a large U.S. industrial manufacturer and its customers. We find that price adjustment costs … total, the price adjustment costs comprise 1.22 percent of the company’s revenue and 20.03 percent of the company’s net …
Persistent link: https://www.econbiz.de/10005076839
Concern over online information privacy is widespread and rising. However, prior research is silent about the value of information privacy in the presence of potential benefits from sharing personally identifiable information. We analyzed individuals' trade-offs between the benefits and costs of...
Persistent link: https://www.econbiz.de/10005076866
This study applies a Super Efficiency Data Envelopment Analysis model to evaluate the efficiency of cars sold on the German market. Efficiency is conceptualized from a customers' perspective as a ratio of outputs that customers obtain from a product relative to inputs that customers have to...
Persistent link: https://www.econbiz.de/10005077044