Bergen, Mark; Ritson, Mark; Dutta, Shantanu; Levy, Daniel; … - EconWPA - 2005
In this paper we argue that pricing is all about price changes, and that the costs of price changes are often … incorporates customer interpretations of price changes, an awareness of the organizational costs of price changes, investments in … future pricing processes, and an understanding of the role that supply chains play in price change strategy. The framework …