This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to … maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with …

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast … via standard Monte Carlo simulations that very simple rules and inclusion of an external field - an advertising campaign …

seller with no means to signal his quality has the possibility to be certified by an institution that owns a technology to … discover the true quality and can credibly commit to a disclosure rule. We study the incentives of this institution to disclose …

) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising … influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each … medium to maximize their profits. I apply the model to the US PC market, in which advertising expenditures are over $2 …

We model a two periods market with two-sided quality uncertainty. In the first period the seller gathers information … dominant strategy whenever advertising cost is low, buyers are many and their private information is accurate. When the seller … can postpone the advertising decision and gains experience, past-sales revelation occurs partially. In equilibrium …

image of the institutions of undergraduate education, are presented, by highlighting the importance of the advertising push …