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Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis

Rajagopal - EconWPA - 2004

high involvement and thereby the repeat purchase behavior is of strategic importance to management. The consumer value …

Persistent link: https://www.econbiz.de/10005561800

A Super Efficiency Model for Product Evaluation

Staat, Matthias; Hammerschmidt, Maik - EconWPA - 2004

This study applies a Super Efficiency Data Envelopment Analysis model to evaluate the efficiency of cars sold on the German market. Efficiency is conceptualized from a customers' perspective as a ratio of outputs that customers obtain from a product relative to inputs that customers have to...

Persistent link: https://www.econbiz.de/10005077044

Analyzing Product Efficiency – A Customer-Oriented Approach

Bauer, Hans H.; Hammerschmidt, Maik; Staat, Matthias - EconWPA - 2004

The purpose of this study is to provide a broader, economic perspective on customer value management. By developing an …

Persistent link: https://www.econbiz.de/10005077049

Value Based Benchmarking and Market Partitioning

Bauer, H. H.; Staat, M.; Hammerschmidt, M. - EconWPA - 2003

The paper offers an analytical approach for an integrated treatment of market partitioning and benchmarking within a Data Envelopment Analysis (DEA) framework. Based on an empirical example from the automotive industry we measure product effciency from the customer’s perspective. This is...

Persistent link: https://www.econbiz.de/10005135076

STRUCTURING PRODUCT-MARKETS: AN APPROACH BASED ON CUSTOMER VALUE

Staat, Matthias; Bauer, Hans H.; Hammerschmidt, Maik - EconWPA - 2004

We offer an efficiency-based approach to derive market partitions and respective benchmarks using Data Envelopment Analysis. Product efficiency is measured as an output to input value from the customer’s perspective. Products offering a maximum customer value relative to alternatives represent...

Persistent link: https://www.econbiz.de/10005135134

Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment

Rajagopal - EconWPA - 2004

The performance related issues of buyer-distributor relationship have attracted both the academic and corporate managers. The study attempts to make theoretical contributions to the literature on relationships in marketing channels. Compared with the impact of the often-investigated construct of...

Persistent link: https://www.econbiz.de/10005408055

Analyzing Product Efficiency – A Customer-Oriented Approach

Bauer, Hans H.; Hammerschmidt, Maik; Staat, Matthias - EconWPA - 2004

The purpose of this study is to provide a broader, economic perspective on customer value management. By developing an …

Persistent link: https://www.econbiz.de/10005413264

Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Dimensions

Rajagopal; Sanchez, Romulo - EconWPA - 2004

of the paper - the tools that can be used to facilitate relationship management. The discussion in the paper provides a … framework for relationship management, the central tenet of which is to enable managers to invest their resources in the most … efficient and effective way. The contributions to the understanding of relationship management are critically reviewed in the …

Persistent link: https://www.econbiz.de/10005413281

Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis

Rajagopal - EconWPA - 2005

The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view. This study argues that although consumers are seeking novelty and unexpectedness in a brand that they have not bought...

Persistent link: https://www.econbiz.de/10005561847

Workers Compensation and Occupational Health and Safety Frameworks

Commission, Productivity - EconWPA - 2004

The final report of the public inquiry, National Workers' Compensation and Occupational Health and Safety Frameworks. Consistent with its terms of reference, the Commission had recommended a national workers’ compensation scheme to operate alongside those of the States and Territories to...

Persistent link: https://www.econbiz.de/10005062773