Similar Search Results

A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure

Ramos, Francisco F. R. - EconWPA - 1996

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

Persistent link: https://www.econbiz.de/10005135022

THE ADVERTISING PUSH AND THE BRAND IMAGE OF THE MARKETING DEGREES IN PORTUGAL

Leitao, Joao; Rodrigues, Ricardo Gouveia; Duarte, Paulo - EconWPA - 2005

An abrupt growth, in terms of the supply of marketing degrees in Portugal, has, recently, been observed, which has …

Persistent link: https://www.econbiz.de/10005413019

Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System

Ramos, Francisco F. R. - EconWPA - 1996

cointegration tests preceded by various unit root or non-stationarity tests) is one of the first attempts at putting the sales-marketing …

Persistent link: https://www.econbiz.de/10005119100

MARKETING HIGHER EDUCATION: STUDENTS’ SERVICE EXPECTATIONS

Raposo, Mario; Alves, Helena - EconWPA - 2005

Facing a growing competitive environment, higher education institutions have increased dramatically the competition for recruiting and retaining students providing a high quality service as a solution to compete. Frequently, researchers who have studied the service quality and client...

Persistent link: https://www.econbiz.de/10005134626

Marketing as an entrance barrier into the fashion market

Vieira, Pedro Cosme Costa - EconWPA - 2005

incumbent firm has an aggressive strategy it sets a marketing limit strategy that do not permit the other firm to enter the …

Persistent link: https://www.econbiz.de/10005561411

Advertising, Pricing & Market Structure in Competitive Matching Markets

Bataille, Edner; Julien, Benoit - EconWPA - 2005

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to observe advertisements randomize over the advertised...

Persistent link: https://www.econbiz.de/10005076903

Convergence and the Potential Ban on Interactive Product Placement in Germany

Jansen, Christian - EconWPA - 2003

This paper addresses the economic impact of German advertising regulations. The digital convergence of media provides a starting point for the analysis. This convergence makes technically feasible “interactive product placement” (IPP), the integration of interactively purchasable products in...

Persistent link: https://www.econbiz.de/10005126063

The Value of a Reputation System

Kennes, John; Schiff, Aaron - EconWPA - 2003

This paper explores the trade-off between the short-term benefits of false quality advertisements against the longer term costs of reputation damage. A directed search model is constructed in which submarkets are created by the advertisements and reputations of sellers. A reputation system links...

Persistent link: https://www.econbiz.de/10005134460

Advertising in the US Personal Computer Industry

Goeree, Michelle Sovinsky - EconWPA - 2005

Traditional models of consumer choice assume consumers are aware of all products for sale.This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of...

Persistent link: https://www.econbiz.de/10005134551

TV Advertising, Program Quality, and Product-Market Oligopoly

Nilssen, Tore; Sørgard, Lars - EconWPA - 2003

We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, and show that the strategic interaction in this industry differs from other...

Persistent link: https://www.econbiz.de/10005412894